For a long time I’ve been avoiding thinking about the existing brand style of CBE. I didn’t want it to influence my design style in any way. I avoided the overwhelming and heavy handed use of butterflies that seem to be everywhere in the brand, going for a more subtle, abstract approach. However, now comes the time where I must include some reference to CBE as a company and a brand. 

I considered doing a complete redesign of the logo, but because my project is not focused on the branding behind CBE, I chose to compromise; paying respect to the existing logo while applying the new visual style. 

Pictured are a few of my explorations of the logo, the existing logo, plus possible new logos based on my design style. 

click the pictures to see them full size